Site Navigation
- Provide breadcrumbs

Product Detail Page
- Have a clear delivery/shipping cost
- Add a list of related products on the product detail page

Shopping Cart
- After checking out, provide a printable version of the receipt.

Registration Page
- Ask only immediate and important customer information on the registation page. Dont waste your customers time asking too many info that you can ask later.
- Provide verifiable trust marks like Hackersafe, Verisign, BBB to improve conversion rates.

Create seasonal coupon codes and discounts and submit to coupon sites like retailmenot.com
Provide a delivery date/shipping date
Have an option for your customers to checkout via PayPal and CC

Sales Promotions
- Provide limited time only promos and discounts like % off until a set date or until supplies last, or free shipping when the minimum order value is reached.
- Post them on coupon sites with unique coupon codes to monitor which site provided the best results.
- Add an extra field on your form to store coupon codes.

Internal Reports and Analytics
- Monitor abandon rates. Know at which point of the checkout/registration process stopped.

• Can you give us an update on rankings for long-tail searches?
  Published May 30, 2010. (See video)

updating this post from time to time…

Follow him on Twitter at and Google Plus. Visit his blog at MattCutts.com.

The diploma program will cover the following subjects:

• Marketing Research
• Segmenting, Targeting, Positioning:
• 4Ps (Product, Price, Place, Promotion)
• Marketing Communication
• Brand and Product Management
• Services Marketing
• Strategic Competitive Marketing
• Crisis Marketing
• Marketing Metrics
• Customer Relationship Management

Here are the list of resource persons for the 10th Marketing Diploma Program:

• Clemente Colayco (Product and Price)
  CCE Marketing Program Director, with 22 years of experience as an international footwear marketer having worked with major Italian and German shoe making and trading companies. He graduated with a Regis MBA Degree with Ateneo Graduate School of Business.
• Glenda Sy (Marketing Research)
  AVP and Market Research Manager for San Miguel Purefoods with over 19 years research experience in FMCGs. She also held key positions in various companies such as: Johnson and Johnson, Phils.; Jollibee Foods Corporation; and Unisearch-SRG (A.C. Nielsen)
• Dr. Ned Roberto (Marketing Research)
  Chairman and President of Roberto and Associates, Inc., and was the Executive Vice President of Consumer Pulse, Inc. (now A.C. Nielsen), Vice President of Media Pulse, Inc., and Executive Director of the International Council for the Management of Population Programmes.
• Enrique Soriano III (Segmenting, Targeting, Positioning, Service Marketing)
  Group CEO of Belo Medical Group, Inc., and former Country President and CEO of Electronic Realty Associates (ERA Philippines, Inc.). He is currently pursuing a Doctorate in Public Administration at the University of the Philippines.
• Ramon Reyes (Place and Promotion)
  Vice President for Corporate Marketing of the Central Azucarera Don Pedro Group Company. He took the MBA Regis Program from Ateneo de Manila University and the Management Development Program from Asian Institute of Management.
• Harry Mosquera (Marketing Communications)
  Group Marketing Sales Director of the Active Group. He holds a Bachelor of Arts Degree in Communication from the Ateneo de Manila University and a Master’s degree in Business Administration from the Ateneo Graduate School of Business.
• Tomas Lopez, Jr. (Brand Management)
  Marketing services guru of Center of Entrepreneurship and Management Education, Inc., and concurrently the Chairman of Club Noah Isabelle in Palawan; Consultant of DoT Sec. Ace Durano; President of University of Makati; and Director of the STI Group.
• Charmaine Bautista (Strategic Competitive Marketing)
  Assistant Vice President of RFM Branded Food Group, with 15 years experience in the field of marketing and advertising. She also worked with San Miguel Brewery, Inc. as Assistant Vice President – Group Brand Manager.
• Greg Banzon (Crisis Marketing)
  General Manager of RFM Corporation. He was the Managing Director of Johnson & Johnson, Indonesia, and a VP for Marketing for J&J, ASEAN. He finished a Bachelors degree in Commerce major in Marketing.
• Ferdie Sia (Marketing Metrics)
  Management and economic consultant for both local and international institutions. He was a management consultant for Bristol Myers Squibb Company. He lead a consulting team in the Wharton Small Business Development Center.
• Gem Guiang (Marketing Metrics)
  Was a management and research consultant for various international organizations such as Alluvium Capital. She was a graduate student researcher for the Wharton School.
• Teresa Bagaman (Customer Relationship Management)
  Manager of Customer Relationship Management, SMITS, Inc., San Miguel Corporation. She spearheads the implementation of CRM-related applications.

Visit Ateneo CCE website to learn more about the Marketing Diploma Program.